The Zoft Clean Onboarding Program for Marketing Manager is a structured training designed to empower new marketing manager with the skills and tools needed to drive growth, enhance client engagement, and streamline operations. This comprehensive program covers everything from marketing strategy to operational excellence, ensuring you’re equipped to lead campaigns effectively and contribute to Zoft Clean’s success.
Participants will learn:
- Zoft Clean’s values and goals, ensuring alignment with the company’s mission and marketing strategies.
- Customer engagement strategies, including the use of satisfaction surveys, referral programs, and upselling techniques to boost client retention.
- Mastering marketing tools, such as CRM systems, reporting platforms, and campaign worksheets, to optimize outreach efforts.
- Understanding sales integration, focusing on overcoming objections, managing lead flows, and creating proposals tailored to client needs.
- Best practices for communication and collaboration, ensuring seamless integration within Zoft Clean’s diverse and inclusive workplace.
- Operational excellence, covering invoicing, reporting, and efficient use of booking software.
By completing this training, you’ll be prepared to develop effective marketing campaigns, lead customer engagement efforts, and align with Zoft Clean’s commitment to professionalism and excellence.
Curriculum
- 7 Sections
- 37 Lessons
- Lifetime
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- IntroUnderstand Zoft Clean’s mission, values, and marketing goals, and your role in driving brand growth and customer retention.1
- Commercial CleaningLearn best practices for quoting, invoicing, and creating cleaning proposals. Understand pricing structures and the role of quality control in commercial contracts.9
- 3.1Initial Walkthrough – Zoft Clean Best Practices for Winning Commercial Cleaning Contracts
- 3.2Quoting a Cleaning Contract – Introductory Service Approach
- 3.3Pricing Structure for Commercial Cleaning Proposal
- 3.4Understanding Invoicing Terms for Commercial Cleaning Contracts
- 3.5Immediate Invoicing for Cleaning Contracts and Why It’s Important
- 3.6Invoice Payment – 4 Weeks Billing Cycle vs Monthly Billing Cycle
- 3.7Introductory Service for Cleaning Proposal – Role of Lead Cleaner in Quality Control
- 3.10Overview Video: Commercial Cleaning
- 3.11Quiz – Commercial Cleaning20 Minutes20 Questions
- Customer ServiceExplore customer satisfaction techniques, the importance of cleaning checklists, and how to use before-and-after photos to maintain high service standards.9
- 4.1Customer Satisfaction Survey and Google Reviews (Residential Cleaning)
- 4.2Periodic Customer Satisfaction Survey (Commercial Cleaning Contract)
- 4.3Cleaning Checklist and Why It’s Important
- 4.4Checklist for Regular Cleaning
- 4.5Checklist for Commercial Cleaning
- 4.6Before and After Pictures – Why It’s Important
- 4.7Clients Signing Off on a Cleaning Service – Why It’s Important
- 4.10Overview Video: Customer Service8 Minutes
- 4.11Quiz – Customer Service13 Minutes13 Questions
- SalesMaster CRM tools, upselling strategies, and referral program management while learning to overcome price and booking objections effectively.11
- 5.1Inbound Log Book CRM – Customer Service Rep
- 5.2Outbound Log Book CRM
- 5.3Marketing Plan Worksheet – Marketing Manager
- 5.4Booking Koala Reports
- 5.5Upselling to Existing Customers
- 5.6Overcoming Price Objections
- 5.7Overcoming Booking Objections When a Client is on the Fence
- 5.8Zoft Clean Referral Program
- 5.9Flyer Distribution – the Role of Zoft Clean Providers
- 5.10Overview Video: Sales6 Minutes
- 5.11Quiz – Sales17 Minutes20 Questions
- Work CultureEmbrace Zoft Clean’s commitment to diversity, inclusion, and employee appreciation while fostering a positive team dynamic.3
- Policies and Best PracticesFamiliarize yourself with Zoft Clean’s policies, including cancellation terms, employee appearance standards, and recommended cleaning supplies.6
- Operational Software and TemplatesGain hands-on experience with Booking Koala and other operational tools to streamline workflows and improve efficiency.2
